CRUK Christmas 2024
Returning for a second consecutive year, this high-energy Christmas campaign for Cancer Research UK captures real moments of a family coming together to celebrate. Shot in a fly-on-the-wall reportage style, the focus was on authentic interactions and spontaneous fun unfolding naturally in front of the lens.
The production was managed end to end, covering location sourcing, model casting and full crew coordination, through to final images delivered for use online and in-store across Cancer Research UK shops throughout Christmas 2024.
