CRUK Christmas 2025

Completing a hat-trick of Christmas campaigns for Cancer Research UK, this shoot continued to bring festive family moments to life through a candid, reportage approach. Genuine connections, laughter and celebration were captured as they happened, with no staged setups or directed poses.

Full production was handled from concept through to delivery, encompassing model casting, location sourcing and the coordination of crew, props and styling. The resulting images ran online and in-store across Cancer Research UK shops throughout Christmas 2025.