TK Maxx

TK Maxx

A Christmas photographic advertising campaign for high street brand TK Maxx. Shot in a very fluid way using on camera flash to give spontaneity to the imagery, the brief was to capture real people wearing products sourced from TK Maxx stores.

Shot with advertising agency Brooklyn Brothers in various texture rich studios across London using real people, we created high energy environments and shot moments within this so not to feel too setup.

The campaign was used online and in print.