Race for Life
Marketing campaigns for Cancer Research UK’s Race for Life and Pretty Muddy events, shot across locations in London, Warwick and Brighton. The brief was to capture the energy and excitement of these iconic events to inspire people to sign up and raise life-saving funds for the charity.
To recreate the atmosphere of a real race day, a cast of extras was assembled to play the role of participants, with a high-energy, fast-paced shoot designed to generate authentic in-action moments rather than anything that felt staged or contrived.
