CRUK Christmas 2023
The first of three consecutive Christmas campaigns for Cancer Research UK, this shoot captured real moments of a family coming together to celebrate. Shot in a fly-on-the-wall reportage style, the focus was on authentic interactions and spontaneous fun unfolding naturally in front of the lens.
The campaign was used online and in-store across Cancer Research UK shops throughout Christmas 2023, and the success of this shoot led to commissions in both 2024 and 2025.
