Cancer Research UK

Marketing campaigns for Cancer Research UK’s Race for Life and Pretty Muddy.

Shot on locations in London and Warwick, the brief was to capture the energy of one of these events to entice people to want to sign to help raise life saving funds for the charity.

In order to create a similar buzz to the actual race day we assembled a brilliant cast of extras to play the roles of participants and then kept a very high energy fast pace to the shoot to capture real in action moments.